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Current issue #18, 2015

Current issue #18, 2015

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Breaking the pattern

How much “free” drugs cost

For more than a year, the Patient Advocacy League has been furthering the idea that drugs that cannot exist beyond the medical care system, which is pretty much a given, must be provided free of charge. With reference to a variety of international and Russian laws, the League’s leader Alexander Saversky tries to prove that patients shall not be split into drug coverage beneficiaries and all the rest. Each of them shall have the right to receive free drugs, provided that these drugs were prescribed by the doctor in charge. Following the logic, one will have to admit that various drug lists that take a lot of time and nerve to be developed are not needed in principle. Strange as it may seem, this idea that turns the existing drug coverage system upside down was supported by the Ministry of Health. The ministry also wants each Russian patient to be getting drugs for free; however, it cannot afford it.

[PharmVestnik # 18, 02/06/2015, p. 1, cont’d pp. 4-5]

Pharmaceutical honor code

A draft document was submitted to the industry community for discussion

The pharma market players have two weeks in which to make amendments and comments to the Pharmaceutical Manufacturer Code of Conduct. The draft document was presented at the Pharmaceutical Expert Council meeting on May 25. The code that is the first chance for the market players to regulate their relationships by themselves has generated a lot of questions and made industry associations and pharma companies that have not been involved in its development so far willing to participate in its improvement.

[PharmVestnik # 18, 02/06/2015, p. 2]

A TWIGA media agency to improve healthcare image

The Ministry of Health managed to save 670 thousand RUB when it made the contract for forming a positive image of the Russian healthcare. Media First International, a TWIGA company, won the bidding. Thus, creating a positive image of the industry that has recently attracted most criticism was evaluated at 54.97 mn RUB.

[PharmVestnik # 18, 02/06/2015, p. 1, cont’d p. 3]

Block, control, and own

Rostech doesn’t mind increasing its share of Fort LLC

According to a PharmVestnik’s source, the state corporation Rostech plans to improve the asset structure of Natsimbio pharma holding company it owns. Natsimbio has already started operating Microgen as well as RT-Biotechprom. Besides, the holding company has blocking ownership of Kurgan Sintez and Fort. Now it makes sense increasing shares of these companies. Truly speaking, so far, Rostech has been getting all assets for free, that being nothing else than rotation of the government property. And now, bringing the formation of the holding company to its logical end will require ready cash.

[PharmVestnik # 18, 02/06/2015, p. 1, cont’d p. 6]

Knock-out dose

Rx drug components detected in dietary supplements

Undeclared chemical substances increasing sexual vigor that are prohibited for use in manufacturing of dietary supplements pursuant to the Russian legislation have been detected in the formulation of the most popular supplements. In some of the samples tested the daily substance dose was exceeded 9-fold.

[PharmVestnik # 18, 02/06/2015, p. 7]

Once again out loud

Manufacturers ask that medical device circulation laws be improved

The Ministry of Industry and Trade is working on a new document that will determine the criteria for attributing industrial products to local. However, the experts and developers have not agreed on the draft document’s text so far. This fact was voiced last week at the roundtable discussion of the Russian Union of Industrialists and Entrepreneurs Commission for Pharmaceutical and Medical Industry.

[PharmVestnik # 18, 02/06/2015, p. 8]

On Pharma business without any lyrics

In May, the “Editorial Fireplace” rubric invited CEO of Pfizer Russia Danil BLINOV. He told PharmVestnik Editor-in-Chief Herman Inozemtsev and correspondent Polina Zvezdina about the company’s priorities, his vision of the market situation, and strategic partnership.

[PharmVestnik # 18, 02/06/2015, p. 9]

What makes pharmacists different from lawyers?

Pharma-2020 program changed demand for training specialists at pharmaceutical universities

Pharmaceutical companies’ demand for specialists changes from year to year under the impact of many circumstances, the major of them being the import substitution policy by the state and the development of the domestic pharma industry. What skills must a Pharma university graduate have in order to build a career in drug research and development? What opportunities for developing these skills students currently have? PharmVestnik observer Anna Kurskaya discussed these issues with Igor NARKEVICH, Rector of St. Petersburg State Chemical and Pharmaceutical Academy.

[PharmVestnik # 18, 02/06/2015, p. 10]

Pharmacists to make it stage by stage

A fresh view of pharmacist training

By July 2015, the development of a primary accreditation program for graduates of the Russian pharmaceutical departments and universities is to be completed. All higher learning institutions will have to switch to the Federal State Education Standard 4 for Pharmaceutics starting from the new academic year. Such information was voiced in late May at a joint meeting of the Educational & Methodological Association and Educational & Methodological Commission of the Russian Ministry of Education and Science.

[PharmVestnik # 18, 02/06/2015, p. 12]

Billion-worth insurance

After social and economic upsets of the last year that have been further aggravated by corruption scandals, the Yaroslavl region makes efforts for finding rational solutions for a decent drug coverage of beneficiaries. Rostislav DANILENKO, Deputy Chairman for Social Policy of the Yaroslavl region, who has headed this block since the autumn of 2014, told PharmVestnik correspondent Svetlana Petrova about the work done and plans for the future.

[PharmVestnik # 18, 02/06/2015, p. 13]

Hacking hepatitis

In early April, unknown hackers attacked five Russian websites on hepatitis C. A massive DoS attack affected both large forums and social networks such as HV-info, НСV.info, promo.mirodin.com, algeron.ru as well as BIOCAD’s website. Experts believe that was an unprecedented attack on hepatitis C-related web resources in Russia.

[PharmVestnik # 18, 02/06/2015, p. 13]

Consulting, not dispensing

A heated discussion in Siberia on the right way to sell OTC drugs

Pharma industry representatives met on May 20 within the framework of the interregional conference “Current Issues of Regulating Medical Drug Circulation’ in Novosibirsk. The hottest issue was pharmaceutical consulting.

[PharmVestnik # 18, 02/06/2015, p. 14]

Research Japanese style

Innovative development leads to globalization of pharmaceutical manufacturers

New drug R&D is the costliest part of pharmaceutical companies’ activities, and each of them chooses its own strategy in this field. How is R&D investment related to building a company’s presence worldwide? What are the principles for selecting candidate molecules? These were just a few of the questions that PharmVestnik observer Anna Kurskaya addressed to Haruhiko HIRATE, Takeda Director for Corporate Communications and PR, Chairman of the International Relations Committee under Japan Pharmaceutical Manufacturers Association.

[PharmVestnik # 18, 02/06/2015, p. 15]

Dry ration

Russian Pharma profits measure up on the world scale, but no-frills

Russia is not represented in the world super-profitable pharma corporations rating. However, that does not mean that Russian companies pale into insignificance in benchmarking with others. Although there are no super-profits, the margin of profit is in some cases higher than that of the Big Pharma. There is one sticking point, however: fingers of one hand are enough to count high-profit companies in Russia.

[PharmVestnik # 18, 02/06/2015, p. 17]

Change of leader

Rating of Russian pharmacy chains as of Q115

For pharmaceutical retailers, the beginning of the year was marked not only by a persistent economic crisis, fluctuation of demand, and a number of regulatory initiatives. It was also marked by the change of the industry leader: the rating in terms of the drug market share is now led by A.v.e Group.

[PharmVestnik # 18, 02/06/2015, pp. 18-20]

Advertising boom

Experts determined Pharma industry leaders in terms of direct advertising costs

Notwithstanding the fact the direct advertising cost ratings see changes annually, there is still room for surprise.

[PharmVestnik # 18, 02/06/2015, p. 21]

Adaptive pricing tools

This is a newspaper version of the book “Practical Tools of Increasing Pharmacy Business Profitability” that is planned for publishing. It continues a series of articles dwelling on key provisions of an economic approach to pricing as well as describing typical mistakes.

[PharmVestnik # 18, 02/06/2015, pp. 22-23]

Dream came true

When appointed a manager, an employee needs methodical support for the management as well as training and coaching as companies often risk losing a good salesman/saleswoman while acquiring a bad manager. It is important to overcome the managing player syndrome in the new manager, make him/her use the right style of working with the team as well as form in him/her a sense of belonging to the company’s management.

[PharmVestnik # 18, 02/06/2015, p. 26]

Import and protect

Logistics is part and parcel of any business. It is especially important for the pharma industry, as it goes about special storage and transportation conditions. Harold VLASOV, COO of NC Pharm Logistic, told PharmVestnik about the current situation with logistics in the industry.

[PharmVestnik # 18, 02/06/2015, p. 26]

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